Creating a powerful and memorable presence
What is AvalonCon?
AvalonCon is a brand new conference, held for the very first time in the summer of 2021, which aims to bring together some of the biggest names and brightest minds in the worldwide magick, occult and paranormal research communities. Hosted in Glastonbury, UK, which is also the mythical Isle of Avalon from the Arthurian legend and conjured and organised by ceremonial magician, Marco Visconti.
Marco asked me if I would like to work on AvalonCon as part of their marketing team, and I was delighted to assist as not only is Marco my magickal mentor (and flesh and blood encyclopedia of mystical knowledge), but these communities hold a very dear place in my heart as a practitioner and lover of the esoteric mysteries.
- Logo Design
- Graphic Design
- Web Design & Development
- Merch Design
Identifying the intention
As this conference was created during the COVID-19 pandemic, AvalonCon decided to offer a very limited number of in-person tickets to the conference, and an unlimited number of online tickets for streaming the event. This meant that AvalonCon’s online presence needed to be strong and bold as this is where the majority of the hype would build and where a community would form.
Marco had already been working on a branding concept when he asked me to join the team, and he had created a logo idea featuring a beautiful illustration of St. Michael’s Tower, drawn by the multi-talented artist, Madeline Sinclaire.
My job was to refine this concept into a vibrant brand identity for AvalonCon, as well as producing promotional graphics for their social media accounts, creating a few pieces of merchandise, and building a website to allow the public to read about the conference, learn about the speakers on the lineup, and purchase tickets to the event.